SOCIAL MEDIA MARKETING FOR HOTELS AND THE EPIC FORMULA
THE EPIC FORMULA FOR HOTELS:
Social Media Marketing for Hotels has witnessed a gigantic
growth in terms of internet usage, reach and popularity. Social
Media Sites like Instagram, Facebook, and Twitter are slowly
replacing traditional forms of communication. Before, we begin
looking at the impact that Social Media Marketing is having on
the hospitality industry, the statistics as per research
conducted by Global Web Index for 2021 shows that, 53.6% of the
world’s total population uses social media. No surprise that it
is fast becoming an integral part of our lives. When statistics
says that an average person spends about 4 hours, 24 minutes
daily on the internet, it’s only right that the businesses make
optimum use of it as a marketing resource and the same applies
for the concept of Social Media Marketing for Hotels.
Top 5 indicators to look when you hire a Hotel Marketing
Company:
• Digital Media is fast moving towards consumer empowerment in track
with the convenience with which content can be transmitted to billions
out there with a click. Hotels need to capitalize on this trend by
revamping their marketing strategies in line with the ongoing Social
Media Marketing for Hotels. The process involves setting up new brand
plans, structuring new metrics and bridging the gaps wherever necessary.
In order to ensure success, hoteliers must be active on their social
media handles since a customer relationship strategy demands a very high
digital presence. We have in-house experts who can build a strong social
media marketing strategy for you.
Does this mean Social Media Marketing for Hotels has replaced the
traditional media? No but the key is to find the right balance between
both and they both go hand in hand. Social Media Marketing for Hotels
mainly helps in increasing the hotel revenue by attracting and
increasing traffic, engaging more customers and connecting with every
customer on a personal level. Things like creating themed posts,
offering helpful responses, using hashtags, promoting events, showing
ides, communicating instant changes becomes far easier and more
accessible through social media.
• Social Media Marketing have platforms that have in built
analytics tools that allow hotel management to monitor engagement which
means goals and objectives can be monitored and achieved as well as
performance is measured. It also allows the business to be omnipresent
by increasing personalization and generating more loyalty. Social Media
Marketing for Hotels can help collaborations within the industry and
expand their audiences by simply sharing a post. In today’s world, if
someone is searching a hotel, they will first see their social media
accounts for feedback, therefore allowing hotels to take charge of their
reputation. The biggest benefit of having social media marketing is an
acquirement of millions of social media referral’s since it’s almost a
platform for virtual word of mouth.
To conclude, like the quote Pete Cashmore
“We’re living at a time when attention is the new currency. Those who
insert themselves into as many channels as possible look set to capture
the most value.”
Social media may not completely replace the mainstream marketing but
social media marketing for hotels is definitely here with a bang and to
stay. To know more, contact us.
